Everyone, with few exceptions: wants (and will accept) a coherent story.
Even when that story is B-S.
Example: well-meaning executives incorrectly assume that forcing change can work long-term (this is mostly because the ‘agile institutions’ and ‘agile thought leaders’ have not warned them otherwise.)
The result is that consulting firms tell a coherent yet false story about how “big-bang” “transformation” can work…at cost of millions of dollars in “big bang transformation” consulting and training fees.
In other words: that story is B-S, but coherent. It is a story executives already believe. A coherent narrative yet, one that is completely false. But everyone wants a coherent story.
In this manner, coherence trumps the truth.
End of story
“Everyone, with few exceptions: wants (and will accept) a coherent story.“
(This law has wide-scope applications)