Mezick’s 3rd Law of Culture:

Everyone, with few exceptions: wants (and will accept) a coherent story.

Even when that story is B-S.

Example: well-meaning executives incorrectly assume that forcing change can work long-term (this is mostly because the ‘agile institutions’ and ‘agile thought leaders’ have not warned them otherwise.)

The result is that consulting firms tell a coherent yet false story about how “big-bang” “transformation” can work…at cost of millions of dollars in “big bang transformation” consulting and training fees.

In other words: that story is B-S, but coherent. It is a story executives already believe. A coherent narrative yet, one that is completely false. But everyone wants a coherent story.

In this manner, coherence trumps the truth.

End of story

Everyone, with few exceptions: wants (and will accept) a coherent story.

(This law has wide-scope applications)